Category «Adwords, Google Ads news, training and tutorials»

Adwords

How Ad Rank is calculated in Google Ads? Ad Rank Formula

5.0 01 Google Ads calculates Ad Rank for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to be shown at all. Therefore, the ad with the highest Ad Rank gets to be shown in the top position, and the ad with the second-highest Ad Rank gets …

About keyword matching options – Google Ads match type

0.0 00 Broad match (default match type) Broad match shows ads if a keyword (or any variations like misspellings, synonyms or related searches) are included in a user’s search terms. Broad match modifier Adding a + sign in front of a keyword turns it into a broad match modifier. The ad will appear only if …

Google Ads campaign types

5.0 01 Search Search ads appear next to Google search results and on other Google partner sites, like YouTube when people look for businesses like yours. Display Google Display ads can appear across a network of millions of sites and apps. Your ads get matched to content related to your business or to your customer’s …

Google Ads Fundamental certification exam questions and answers

5.0 01 Google Ads Fundamental certification exam questions and answers. All questions below are from live exams. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? Search Network with …

Adwords, how to show location extensions from Google my business

5.0 01 Why to use location extensions in your ads? Locaion extensions are very good to use because will extend your ads with your address, a map to your location, or the distance to your business. Also location extensions will include your phone number or call button so that users can easily call your business. …

Google AdWords Manager Defined Spend (MDS)

5.0 01 Manager Defined Spend (MDS) is a way for My Client Center (MCC) account users to better control the budgets of their AdWords accounts. It’s available for advertisers who meet the eligibility requirements and offer a better flexibility and efficiency for your managed accounts. If advertisers decide to move their managed accounts to MDS, …