About Codeigniter, Tips & Tricks

5.0 01 Why to use CodeIgniter? CodeIgniter is a php framework, with a small footprint, based on model-view-controller(MVC) architecture, but very flexible and permissive with regard to organizing the code. How to create a custom Codeigniter 404 page not found? As I explained in his articol, How to deal with 404 error pages, best practices …

How Ad Rank is calculated in Google Ads? Ad Rank Formula

5.0 01 Google Ads calculates Ad Rank for every ad in the auction. Ad Rank determines your ad position and whether your ads are eligible to be shown at all. Therefore, the ad with the highest Ad Rank gets to be shown in the top position, and the ad with the second-highest Ad Rank gets …

About keyword matching options – Google Ads match type

0.0 00 Broad match (default match type) Broad match shows ads if a keyword (or any variations like misspellings, synonyms or related searches) are included in a user’s search terms. Broad match modifier Adding a + sign in front of a keyword turns it into a broad match modifier. The ad will appear only if …

Google Ads campaign types

5.0 01 Search Search ads appear next to Google search results and on other Google partner sites, like YouTube when people look for businesses like yours. Display Google Display ads can appear across a network of millions of sites and apps. Your ads get matched to content related to your business or to your customer’s …

Best Free PHP IDE for web developers

5.0 01 These are a few of the best PHP IDE’s for web developers that I have used in the past and I liked them. Of course, there are many editors available, here are just a few of the ones I tested. If you have a favorite editor that is not listed here or any …

Google Ads, Choose where customers see your ads

5.0 01 What is Google Network? The Google Network is made up of two networks: Search and Display. They’re the places where your Google Ads ads can appear, including: Google sites, partner sites, and other placements like mobile phone apps. About Google Display network With a Display Network only campaign, your ads can show throughout …

Google Ads Fundamental certification exam questions and answers

5.0 01 Google Ads Fundamental certification exam questions and answers. All questions below are from live exams. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? Search Network with …

Object oriented programming (OOP) in PHP

5.0 01 Advantages of OOP in PHP Applications written using OOP are usually relatively easy to use and understand, recommended especially for large projects, where more developers can work. Because applications are real world objects based, using OOP we can create classes, a direct mapping of things, with properties and behaviors as the real world …

SEO useful links

5.0 01 What does SEO Mean? SEO is the process of optimizing your website in order to help it to appear in the search engines. With SEO you increase your website visibility in the organic search engine results, getting traffic to your website. Here I will update the most interesting and useful links which I …