The Google Network is made up of two networks: Search and Display. They’re the places where your Google Ads ads can appear, including: Google sites, partner sites, and other placements like mobile phone apps.
With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, Blogger, Gmail, as well as millions of other websites around the world with content related to your targeting. Learn about Choosing a campaign type
On the search network you ads may appear on:
Is the most common type of ad and include: a descriptive headline, website URL and descriptive text like a call to action.
Text ads can show on:
Ad extensions provide additional information to your text ad, such as your business’s address, site links or phone number.
Ads with extensions can show on:
Responsive ads are ads that adjust to match the pages and apps that show them.
Responsive ads can show only on:
Shopping ads contain products and pricing information. They’re ideal if you’re managing a large inventory of products.
Responsive ads can show on:
Image ads can show on:
A video ad can be: a standalone video ad or a video ad that runs inside another streaming video.
Video ads can show on:
App promotion ads send customers to an app store to download your app, or include a deep link directly into your app.
App promotion ads can show on:
Call-only ads allow your customers to call your business directly by clicking on your ad.
Are useful for driving phone calls to your business from devices that can make calls.
App promotion ads can show only on:
Rich media ads are engaging ad formats that often include animation or other types of motion.
Rich media ads can show only on: