Google Ads, Choose where customers see your ads

What is Google Network?

The Google Network is made up of two networks: Search and Display. They’re the places where your Google Ads ads can appear, including: Google sites, partner sites, and other placements like mobile phone apps.

About Google Display network

With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, Blogger, Gmail, as well as millions of other websites around the world with content related to your targeting. Learn about Choosing a campaign type

About Google Search network

On the search network you ads may appear on:

  • Google Search, Google Shopping, Google Maps and Google Play
  • Search sites that are partner with Google

Ad formats

Text ads

Is the most common type of ad and include: a descriptive headline, website URL and descriptive text like a call to action.
Text ads can show on:

  • Search Network
  • Search Partners

Ads with extensions

Ad extensions provide additional information to your text ad, such as your business’s address, site links or phone number.
Ads with extensions can show on:

  • Search Network
  • Display Network (depending on the extension)

Responsive ads

Responsive ads are ads that adjust to match the pages and apps that show them.
Responsive ads can show only on:

  • Display Network

Shopping ads

Shopping ads contain products and pricing information. They’re ideal if you’re managing a large inventory of products.
Responsive ads can show on:

  • Google Shopping (in selected countries)
  • Google Search
  • Google Search
    Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign has been set to include to include search partners)

Image ads

Image ads can show on:

  • Display Network
  • Search partner networks, but not in the Google Search Network

Video ads

A video ad can be: a standalone video ad or a video ad that runs inside another streaming video.
Video ads can show on:

  • Display Network
  • Search partner networks, but not in the Google Search Network

App promotion ads

App promotion ads send customers to an app store to download your app, or include a deep link directly into your app.
App promotion ads can show on:

  • Search Network
  • Display Network

Call only ads

Call-only ads allow your customers to call your business directly by clicking on your ad.
Are useful for driving phone calls to your business from devices that can make calls.
App promotion ads can show only on:

  • Search Network

Rich media ads

Rich media ads are engaging ad formats that often include animation or other types of motion.
Rich media ads can show only on:

  • Display Network

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