Google Ads campaign types


Search ads appear next to Google search results and on other Google partner sites, like YouTube when people look for businesses like yours.


Google Display ads can appear across a network of millions of sites and apps. Your ads get matched to content related to your business or to your customer’s interests.
Use a Display campaign to increase exposure and reach audiences with specific interests across the web.


With Video ads, your ads will appear on their own or within other streaming video content on YouTube and across Google’s network of websites and apps.
You will pay only when people choose to watch your ad.


Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you’re selling. Use a Shopping campaign to boost traffic to your website or local shop and find better-qualified leads.


App campaigns run ads across Google's largest network, including Search, Play and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. With an App campaign, you can increase engagement, app installs and even in-app actions, like signing up for a newsletter or ordering a product. In conclusion, each Google Ads campaign type can help to support your unique business objectives:
  • Display: Increase brand awareness when users are browsing content they’re interested in online.
  • Shopping: Promote your products, share details about your inventory and boost traffic to your online or physical shop.
  • Search: Drive action on your site when users are searching for similar products or services.
  • Video: Reach your target audience at scale and bring your business’ story to life.

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