The most important SEO News | Google Ranking Updates

In this article, I will keep you updated with the most important SEO News, changes that really matter, and will help your website rank better in Google Search.
Find the latest news about Search Engine Optimization, Most important Google Algorithm Updates & Changes, things you need to consider.

Google’s product reviews update – April 8, 2021

Google announced a new search algorithm update it is calling the “product reviews update“. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products”. This update only involves English language reviews for now.

My opinion

In my opinion, it is a welcome move that will help review authors, especially those who are new and do not have authoritative sites. Until now, even if you did good reviews on your site, but you did not have authority, you did not have any chance to rank in front of large sites with authority, which displayed even those products with duplicate content.

Hopefully, this will change from now on!

Google end of support for schema – January 21, 2020

Tuesday, January 21, 2020, Google announces the end of support for data-vocabulary from April 6, 2020. Read here how to fix schema deprecated issues.

Google Search Core algorithm update (MEDICAL UPDATE) – August 1, 2018

Google is calling this a broad, core update, but seems to be a focus on health and medical sites. This update has taken the name of “Medical Update” because was focused on the medical and health websites.

Also, other niches were impacted, such as e-commerce, insurance, finance, business to business, YMYL (Your Money Your Life), entertainment, deal sites, etc.

Speed is now used as a ranking factor for website – April 09, 2010

On Friday, April 09, 2010, Google announced
Google finally use mobile page speed as a ranking in their mobile search results. Only pages that “deliver the slowest experience to users” will be impacted by this update.

In 2010, Google said page speed was a ranking factor but it “as focused on desktop searches” only.

Free tools to check and improve your website speed

For webmasters, here are some free tools to test your website speed, that you can use to evaluate the speed of your site and which also offers suggestions on how to improve the speed of the site.

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